This month I focus on new concepts affecting and affected by technology. I’ve rounded up a list of blog posts and articles making waves among the most credible circuits including Harvard Business Review, the New York Times and top market analysts.
Introducing Content Intelligence
Content was crowned king a while ago, but now with content intelligence we may have a chance at an algorithmic understanding of our messages as well. So far, content has been judged solely by indirect indicators of quality ― time on page, bounce rate, engagement ― but with content intelligence, we’ll have an entirely new and improved way of evaluating content. Forrester analyst, Ryan Skinner, explains that “It is technology that helps content understand itself – what it’s about, how it speaks, how effective it is at accomplishing certain goals, what emotions it calls to mind, etc.”
This AI Company Can Tell You What and Who Appears in Your Videos
Tech giants like Facebook employee technology to identify elements within pictures and videos, but so far this technology has been out of reach for most other companies. Now, tech startup, Matroid, is approaching visual recognition in a new way that allows users to choose elements of a picture and then search via algorithm to identify those elements in other pictures.
The Advancing Physical Retail Store
Amazon has influenced and dominated the online shopping market with automation and artificial intelligence. Now, using technology they call “Walk-Out Technology” they are again showing the world that retail, this time in physical stores, can be reinvented. Amazon’s increasing number of brick and mortar stores are becoming a playground for experimentation. Nick Wingfield discusses this process and writes that “over time, they could also introduce new forms of automation, putting traditional retail jobs in jeopardy.”
Customer Experience, Innovation and the Slow Death of Famed Brands
After comparing competing companies that survived and faltered through technological disruption, Gartner’s Augie Ray predicts that “the successful brands of tomorrow won’t have the best ads or content; they will be the ones that create customer experiences that deliver satisfied customers who are brand loyal and tell others.”
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